The Alka Superliga is the current Danish football championship tournament - Denmark's top-flight men's division.

Our idea that the Superliga created a network of ‘connections’, ran through the new brand identity - the Superliga connects, fans with their heroes, players with their clubs and the clubs with the Superliga.

This idea translated through all on & off-screen deliverables which included, opening and closing sequences, live GFX, broadcast toolkit, print views and stadium branding. Brand guidelines were created to insure a consistent look across all platforms for clubs, sponsors and broadcasters alike.