Brand Identity

Womens Tennis Association

The WTA worked closely with us to fully rebrand their organisation. An entirely new and confident brand identity was created that allowed global partners, venues and sponsors to work with a graphic toolkit & guidelines that aided consistency across all territories, platforms and events.

We created a brand concept called the 'Power to Inspire', where we complimented the physical and mental power of the game with flourishes of light effects that represent the 'spark' of inspiration.

A four day shoot with the major stars of the WTA, captured 1000 frame per second footage of the players in action. This was used to both create the opening & closing sequences for all broadcasters and photographic print assets for advertising, promotion, venue branding and content creation.

ingredient™ were proud to be commissioned to design the WTA Martina Navratilova doubles Trophy and the WTA World No1 singles & doubles Trophy.